One of the most important strategies to use
when choosing your website domain name is to put your most
powerful keywords in your name (www.yourname.com). The search
engines will look at the domain name and your keywords and
if they match they can consider this as relevant to your
subject matter and ultimately give you a higher ranking.
As the Internet continues to grow this will be even more
important in the future.
Another important point to consider when choosing
a name is that if the .com version of your website has already
been chosen, look to see if the .net, .biz or .us are available.
All of these domain names are given the same weight when
ranking is being established. The .com version is still
considered the most common but you can purchase more than
one domain name. One can be submitted to the search engines
and others can be used for marketing purposes. Each domain
name can be "parked" at the same website. No matter
which domain name is typed in, your visitor will view the
Try to keep your domain name less than 73
characters, including the www and the .com within the name.